Author Archives: Christopher Hird
Smallscreen
The Apprentice is an absurd caricature of the business world. Why is the BBC so sure the public aren't interested in programmes that enlighten rather than just entertain?
Smallscreen
Jamie's Chef wasn't a patch on Jamie Oliver's two previous series. As a public figure, Jamie no longer needs to engage in the creative battles that produce great programmes
Smallscreen
Broadcasters are increasingly unwilling to fund programmes that are in the public interest but may lose money. The answer? Copy the US model of obtaining funding from outside television
Smallscreen
The ongoing success of What Not to Wear, despite Trinny and Susannah's defection from the BBC, proves that viewers prefer good formats to famous faces
A good Grade
Michael Grade's defection is bad for the BBC, but could be good for British television
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