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Smallscreen

The Apprentice is an absurd caricature of the business world. Why is the BBC so sure the public aren't interested in programmes that enlighten rather than just entertain?
Christopher Hird  

Smallscreen

Jamie's Chef wasn't a patch on Jamie Oliver's two previous series. As a public figure, Jamie no longer needs to engage in the creative battles that produce great programmes
Christopher Hird  

Smallscreen

Broadcasters are increasingly unwilling to fund programmes that are in the public interest but may lose money. The answer? Copy the US model of obtaining funding from outside television
Christopher Hird  

Smallscreen

The ongoing success of What Not to Wear, despite Trinny and Susannah's defection from the BBC, proves that viewers prefer good formats to famous faces
Christopher Hird