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The book that hates itself

By Ian Leslie  

Drive: cringing at the altar of social media

Welcome to a new genre: the book that is embarrassed it’s a book. That hates the fact it’s made of dull, dowdy old print and paper and is full of stinky old writing, that wishes more than anything it was a sleek, sexy tumblr blog or Twitter stream.

Daniel Pink’s Drive is one of 2010’s most high-profile non-fiction books. It has a timely thesis: that people are primarily motivated to work hard…

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