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Sam Leith explores the art of the nappy

By Tom Chatfield  

Baby with generic animal on nappy

In this month’s Cultural Notes column, now free to read online, Sam Leith addresses that most troubling of modern semiotic issues: the meaning of the ornamentations  on nappies. Given that babies’ experiences date back, by definition, almost exactly no time at all, why are the images on their nappies and toys so relentlessly retro? Given that they must be intended solely for the eyes of parents, why are winsome animals considered so integral to the…

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