Latest Issue

Amazon’s auto-recommendation system—if you bought this, you might like this—works well, most of the time, both for customers and the company (Amazon says the system is responsible for 35 per cent of sales). But although we at Prospect pride ourselves on the breadth of our interests, this email, which popped into my inbox this morning, is perhaps a bit off the mark:

Greetings from, We have noticed that customers who have expressed interest in So Long, and Thanks for All the Fish (The Hitch Hiker’s Guide to the Galaxy) have also bought Health Monitoring of Structural Materials and Components:…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We want to hear what you think about this article. Submit a letter to

More From Prospect