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On the box: television comes to your games console

By Tom Chatfield  

I’ve been writing this month for Prospect on the remarkable success of British broadcasters BSkyB—and why their current ascendancy is due to more than their much-discussed ownership of live sports or their marketing of high definition television. Specifically, I’m interested in their move towards a little-considered area of the broadcasting market: the video games console. Thanks to a deal signed earlier this year, British owners of Microsoft’s Xbox 360 consoles will shortly be able to access a version of Sky…

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