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If “niche-papers” are the future, why do we spend so little time on them?

By James Crabtree  

news, reborn?

News: reborn?

This quote from Peter Preston writing in the Observer yesterday caught my eye:

“Around 70.3 million unique users visited a US newspaper website in June, only one-third of the actual (210 million or so) American universe of users. The average visitor spent 38 minutes and 24 seconds a month on one, or more likely, a variety of many sites. Here’s a basic point to register. The average New York Times print reader spends roughly as long with his paper a day as the average NYT net user spends…

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