Magazine
Latest Issue

ITV: down, down, deeper and down

By David Herman  

As ITV have a quick reshuffle, including bringing in Peter Fincham (ex-BBC 1) for Simon Shaps as director of television, it’s worth recalling one key fact. ITV’s audience share has fallen inexorably since 1981 regardless of who was running the shop.

In 1981, ITV’s audience share was 49%. By 1991 it was down to 42%. A significant fall but not catastrophic. But after 2000 the audience share started to full more steeply. By 2001 it was below 30% for the first time, down more than 2.5% in a year. In 2006 it had fallen below 20% for the first time.…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

We want to hear what you think about this article. Submit a letter to letters@prospect-magazine.co.uk

More From Prospect