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How to speak British journalism

By Tom Chatfield  

Compared to many professions, journalism has relatively few technical terms. It has, nevertheless, been a pleasing part of my education at Prospect to realise that the human habit of taxonomy really is insatiable and that, sooner or later, you’ll learn that almost everything you use or read has its own, special name. In the spirit of sharing, here’s a lexicon of a few of the terms I’m not too ashamed to admit I’d never heard of two years ago:

Banner: The logo on the front of magazine or newspaper

Masthead: The listing, usually found at the front of a publication,…

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