Last year I lent $25 to a woman in Peru so that she could buy a cow. Cows, of course, cost a lot more than that but I wasn’t the only one contributing—Alex from New York pitched in, as did Ivan from Zagreb, along with 16 other people. None of us have ever met; we all heard about the cow and lent the money through the website Kiva.
Kiva, which is four years old today, bills itself as “the world’s first person-to-person micro-lending website.” In partnership with existing microcredit institutions, it posts profiles of people in the developing world seeking small loans. Anyone can browse the profiles, narrowing them down by country, gender, business sector and so on, and then choose an amount of money to lend. Photos of the borrowers—Kiva calls them all entrepreneurs—give the process a Facebook-style intimacy. It’s a model so popular that the site often runs out of people to lend to.
Along with the similar website Microplace—which is owned by eBay and only available to Americans—Kiva has taken online the vision of the economist Muhammed Yunus, who pioneered microfinance in Bangladesh in the 1970s. The idea of microcredit took hold and is now implemented all over the developing world; Yunus’s work won him the Nobel peace prize in 2006. (Prospect‘s interview with Yunus is here.)