The term "beauty" has become more flexible—but that's just a first stepby Jessica Abrahams / December 6, 2016 / Leave a comment
Pirelli is an Italian company that produces high-performance tyres for racing cars. Based on a logic that I can only assume runs as follows—racing cars are popular among men; and men like naked women—Pirelli has also produced, since the 1960s, an annual calendar of women in various states of undress.
The 2015 calendar was fetish-themed, featuring women wearing latex outfits and carrying whips. But since then, Pirelli appears to have had a change of heart. In 2016, it was praised for replacing the hyper-sexualised, hyper-Photoshopped beauties typically found in such calendars with down-to-earth studio portraits of accomplished women from Serena Williams to Amy Schumer. Many of them were still undressed, but no matter: “The 2016 Pirelli calendar breaks tradition and stereotypes,” declared Vanity Fair; “A new dawn for feminism”, said Bustle.