We can't escape the unnecessary gendering of products—but we can subvert itby Jessica Abrahams / January 22, 2016 / Leave a comment
Being a woman comes with a price tag. New research published by The Times this week found that “high street stores are charging women up to twice as much as men for practically identical products”. Toiletries, clothing and toys marketed at women and girls are more expensive than those marketed at men, even when the only difference between the two is packaging or presentation. For example, Tesco charges twice as much for its pink disposable razors, marketed as ladies’ razors, than its blue disposable ones marketed for men. Although the newspaper did find a few instances in which male products were more expensive, it claims that on average women will pay 37 per cent more for gendered items.
Actually, we already knew this. Many studies on gender-based pricing have discovered the same trend. The practice was banned in the state of California as far back as 1994, after research showed that women could spend up to $1,350 a year more than men on buying the same products (although the effectiveness of such bans isn’t clear).