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Behavioural economics: is it such a big deal?

Pete Lunn
  28th September 2008  —  Issue 150
Behavioural economics is becoming increasingly fashionable. Does it represent a revolution in economic thinking? Or does it merely provide a few handy insights into the more irrational behaviours of individuals

Click here to discuss this piece at First Drafts, Prospect’s blog

YES
Pete Lunn

NO
Tim Harford

Dear Tim
12th August 2008

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By Pete Lunn

Pete Lunn is an economist and the author of Basic Instincts: Human Nature and the New Economics (Marshall Cavendish). Tim Harford’s latest book is The Logic of Life: Uncovering the New Economics of Everything (Little, Brown)

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